Hoosier Artisan: Herbal Art
Herbal Art owner Brian Paffen began making homemade soaps as a hobby in his very small laundry room about 10 years ago. He was passionate about health and wellness and using all-natural ingredients. He knew he could improve on the soaps already in stores, so after a lot of research and development, he turned his hobby into a booming business.
Throughout the past decade, Brian has expanded his business from solely handcrafted soaps to skincare products, candles, hair care, fragrances, pet care and, most recently, sunless tanning. His Sunless Self Tanning Silk kit has quickly become his most popular product. Brian attributes it to the fact that it’s the only organic sunless tanner on the market, and it doesn’t leave any streak-ing.
Herbal Art is through and through an Indiana business; 90% of the raw materials Brian uses to make his products come from local Indiana farmers and gardeners. Additionally, everything is made by hand in Herbal Art’s Fishers facility—a big step up from the days of cutting his soap on two small boards in his laundry room. As to advertising, Brian says his favorite form is giving his product out as gifts to family and friends.
Brian always thought it was ridiculous how much retailers mark up their “organic” or “naturally made” products, which is why he has made sure to keep the price of his products as low as possible.
You can buy Herbal Art online or at the Bronze Tanning Salon in Fishers. Most of his products are priced around $10 and the Sunless Self Tanning Silk kit is $16.95.