A deep blue ring speckled with smaller white dots, reminiscent of stars in the night sky, the Circle Kombucha logo is anything but arbitrary. The tranquil circle is a perfectly balanced shape, mirroring the equilibrium the company strives for in life, career and tastefully-crafted kombucha. But while fruity, fizzy tea drinks are a tasty step toward cultivating the harmonious lifestyle the company advocates, founders Skylar Williams and Matt Whiteside understand that it’s not enough—as long as their fundamental rights to safety and respect are under attack, a truly balanced life isn’t entirely possible for many in the LGBTQ community.
On a mission for inclusivity, Circle is pushing for LGBTQ visibility in ways big and small. Team members marched in last year’s Indy Pride parade, designed rainbow cans for their product and supported organizations like True Colors United. With 2020 setting a backdrop of such deep uncertainty, they believe it’s more crucial than ever to be sipping kombucha from the right side of history.
Marketing and culture manager Komal Sheth says that doing the right thing is only natural for a business whose mission boils down to making everyone feel welcome. As a gay woman, she’s proud to work for a business that’s so devoted to diversity and acceptance in their staff, partnerships and message.
“We don’t do it just to do it,” Sheth says. “It’s tough for businesses to take a stand on certain issues because they worry about politics. But for us, we don’t see politics in treating people fairly.”
1050 E. Washington St., Indianapolis
FIND IT AT:
- KY: Bean Haus, Covington; Rainbow Blossom, Louisville
- IN: Elbert’s Natural Food Market, Evansville; Hubbard and Cravens, Indy and Carmel
- OH: Fusian, Cincinnati; Aladdin’s, Cincinnati
- And many other locations across the region